Fall Festival and A Story

lessons learned pop up retail

We had a fabulous time at the Fall Festival put on by the Lowest Greenville Collective. The weather was perfect and turnout was so much greater than anticipated that the festival twice ran out of mason jars for sampling local brews! We absolutely love this community. Not just because it happens to be home base, but because it attracts a collection of people who genuinely care about supporting handcrafted arts (yes, food and drink is also art).

The festival treated us well. We made about 36 sales, and 13 of our big prints found new homes. The prints were so surprisingly popular that I am working to make them available online before the holiday season.

But ultimately for us makers, there is simply nothing better than seeing the delight that our work brings to people, regardless of whether they make a purchase. The evening following the festival, Jonathan and I were reflecting on the day before going to sleep. I told him that there was a guy who came by and looked at every single card. He flipped through all the buckets and picked up several he liked. Then he put them down and walked away. Thirty minutes later, he came back, looked for a few more minutes, and bought one card. That transaction warmed my soul. I could tell that he appreciates what I do but could only get one. And his appreciation, like all my customers, is the reason why this little business is puttering on. 

So thank you, guy who bought the Aspiration Butterfly card. You make us aspire to do more.



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